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Platinum
Platinum makes for one of the premier precious metals for use in the jewelry industry. It polishes to a mirror shine and possesses a rugged durability other metals can't compete with. The brilliant shine of platinum also complements diamonds and other gemstones well.

There are other benefits of platinum as well. It is tarnish, oxidization, and corrosion resistant which adds to its durability and projected life span. It is possible for platinum to get "cloudy" over a long enough timeframe. This is caused by minor scratches from exposure to everyday wear and tear. Some may appreciate this slightly worn look, but if you prefer, it can be re-polished to a mirror shine by a jeweler. If you are concerned about metallurgic allergies as many people are, platinum makes a great choice due to its hypoallergenic nature.

The majority of platinum used in jewelry will most likely be 95% platinum and 5% iridium, palladium, ruthenium, or potentially other alloys. This is to slightly modify the physical properties of the platinum in favorable ways. Care for platinum is quite simple. A mild soap and water bath followed by a quick scrub with a soft bristle brush will do the trick.

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