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Diamonds
Few things in life can be as nerve wracking as the search for the perfect diamond for the one you love. You want to find the perfect stone that exemplifies your feelings for that special someone. The only way you can be absolutely sure of your choice is to have, at the very least, a basic understanding of diamonds as they pertain to the jewelry industry.

You don't buy a diamond every day and it is completely understandable if you have some apprehensions when it comes to such an important purchase. Most likely it means you're taking the next step in your relationship and even if it isn't for a proposal, it will surely mark a momentous occasion in your life. Before you even get to fancy setting styles and choices of metals, the diamond itself has a slew of options in and of itself. These options will dictate the unique beauty of the stone you ultimately choose.

To simplify your options, professional jewelers have standardized a grading system to rate any particular diamond. The four facets of the grading system are cut, color, clarity, and carat. They all start with the letter C, making it easy to remember when shopping for your perfect diamond. You'll find information on exactly what the 4 C’s mean and how the differences impact the unique look of each and every diamond you'll look at in the following literature.

If this is your first foray into diamond purchasing, take a few minutes and read through our literature to familiarize yourself with common terminology that will make your search and ultimately your final decision a little less nerve wracking. Armed with the right knowledge, your task of finding the ideal ring will be that much easier.
 

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