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Color
Diamonds are assigned a letter between D and Z to denote their color. Starting at D, the stone is deemed "colorless." It is the highest grade that a diamond can have and thus its value is increased. As you descend down the scale towards Z, there will be a more perceivable yellow or brownish tinge. Starting at G down to J, a diamond is considered "near colorless". Depending on their size and what metal the ring is made of may make their color appear as a higher grade than what it actually is. Any grade below J will have a noticeable color to it and generally are suited for smaller accent placements within a ring design. One would assume that colorless and near colorless are the way to go, but take note that colored diamonds are gaining in popularity and their value is increasing. This is especially true in any of the rarer colored stones with blue, red, green, pink, brown, purple, and even black shades being available. The color of a diamond is determined at the time of creation deep within the Earth's crust. It represents the presence of other elements when the stone was forming. These elements are captured within the compressed carbon matrix that constitutes the diamond. Ultimately, color comes down to your own personal preference. When in doubt, though, colorless and near colorless are always a safe choice.

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